Paid Advertising

Social media is a fantastic way to build your brand organically, but sometimes you need to give things a little push.

Whether your goal is generating more enquiries, increasing website traffic, promoting a product or service, or simply reaching more of the right people, paid advertising can be one of the most cost-effective marketing tools available.

You don't need a huge budget to get results. The key is making sure your advertising budget is being spent in the right places, targeting the right audience with the right message.

I'll always recommend the approach that's right for your business, rather than a one-size-fits-all solution.

Meta Ads (Facebook & Instagram)

I've been creating and managing Meta advertising campaigns for businesses for several years, helping clients generate enquiries, increase brand awareness and reach new audiences.

Whether you're completely new to paid advertising or already have campaigns running, I can help with:

• Lead generation campaigns

• Website traffic campaigns

• Brand awareness

• Event promotion

• Local business advertising

• Audience targeting and retargeting

• Campaign optimisation

• Performance reporting

Every campaign is tailored to your objectives and budget, with ongoing monitoring and recommendations to help you get the best return on your advertising spend.

Google Ads

Launching Soon

I've recently achieved my Google Ads Search Certification and am currently putting my knowledge into practice across a small number of existing client campaigns while I refine my processes and reporting.

Rather than rushing to offer Google Ads as a service, I want to be confident that I'm consistently delivering the results my clients expect.

Over the coming months, I'll be opening up Google Ads management to new clients, offering support with:

• Search campaign setup

• Keyword and search term research

• Ad creation and optimisation

• Conversion tracking

• Google Analytics 4 integration

• Google Search Console integration

• Ongoing campaign management

• Performance reporting

If Google Ads is something you're interested in, I'd still love to hear from you. We can have an initial chat about your business and I'll let you know as soon as spaces become available.

Tracking & Reporting

One of the biggest advantages of digital advertising is that almost everything can be measured.

I can help you understand exactly what's working by setting up the appropriate tracking tools, including Google Analytics 4, conversion tracking, Meta Pixel and Google Search Console where appropriate.

This means we can make informed decisions based on real data, continually improving campaigns rather than simply hoping for the best.

Not sure where to start?

Every business is different, so I won't recommend paid advertising unless I genuinely think it's the right fit.

Sometimes a simple Meta campaign is enough. Sometimes Google Ads will generate better-quality enquiries. Often, the best results come from combining paid advertising with organic social media and a well-optimised website.

We'll start with a conversation about your business, your goals and your budget, then work out the approach that's most likely to deliver the results you're looking for.